The Weeknd Partners with Binance for New Tour: NFT Collections Coming
It is a known fact that concepts such as crypto money, NFT and Web3 have been very popular lately. For this reason, moves are coming from many famous names and companies about these concepts, which are expected to form the next stage of the internet.
While many famous names took steps on NFT and Web3, another move came from Canadian singer The Weeknd , one of the most listened artists in the world . It has been announced that the award-winning singer, whose real name is Abel Makkonen Tesfaye, has partnered with the world's largest cryptocurrency exchange for Web3 technology and NFTs.
The Weeknd partners with Binance for Web3 and NFT collection
Described as the world's largest cryptocurrency exchange, Binance has announced that it has partnered with the Canadian superstar, who has released his 5th studio album in the past months. In the statements, it was stated that Binance will be the official sponsor of The Weeknd's ' After Hours Till Dawn' tour that will start this summer. In addition, Web3 technologies will be integrated into the artist's concerts ; Thus, it was stated that a better concert experience will be offered to the fans.
As part of the partnership, it was stated that Binance will work with HXOUSE, an organization for creative entrepreneurs, as part of the project, and that a special NFT collection will be released for The Weeknd's tour with this collaboration.
In addition, the giant stock market added that The Weeknd will donate 2 million dollars to the XO Humanitarian Fund, which he established for the United Nations World Food Program . It was also among the news that Binance and The Weeknd will create a separate NFT collection where 5% of the sales will be donated to the XO Fund. Finally, it was stated by Binance that other details about the partnership, NFTs and the tour will be shared soon.