A First for the Automotive Industry from Ford: Digital Studio Established in Metaverse!
Ford , one of the most preferred automobile companies in Turkey, has accomplished an important job, which is the first of its kind in Turkey. Ford cars will now be available on Metaverse .
Ford launched a service called “ Ford Digital Studio ” in 2020 . On this platform, users could examine the cars they wanted to buy from their computers and access all information. Now this platform has been ported to Metaverse . Thus, a brand new experience was offered to consumers.
Established on 6 plots of land in Decentraland (MANA)
Ford built a studio in Decentraland, one of the world's most popular Metaverse ecosystems, on 6 plots . The studio, which can be accessed with the code "goto 33.140" after entering the ecosystem, currently hosts E-Transit and Mustang Match E. Moreover, if consumers visit this studio between 12:00 and 22:00, they can also meet with Ford's customer representatives and get information.
When you enter Ford's virtual office in Decentraland, Europe's most powerful electric commercial vehicle E-Transit and the iconic Ford Mustang-inspired electric SUV Mustang Mach E greet you. By clicking on the vehicles, you can access the website with detailed information. When you scan the QR Codes next to the vehicle on their phones , you can examine the augmented reality supported versions of the vehicles .