UEFA enters the world of fan tokens
The European football organization joins more than 120 sports organizations that already carry out activations with fan tokens
UEFA has announced an agreement with Socios.com , the platform that creates fan tokens in the world of sports, so that the company specialized in blockchain and in creating interaction initiatives between fans and sports clubs, can offer its users the possibility of accessing the organization's events or accessing different VIP experiences, including meetings with footballers and legends, access to tickets or official UEFA products.
In this way, UEFA joins the technology of fan tokens, a universe that already has more than 120 international sports organizations that use Fan Tokens to actively interact with their fans. World football giants such as Paris Saint-Germain, Manchester City, FC Barcelona, Juventus, Inter Milan, Atlético de Madrid, Corinthians, Flamengo, River Plate or Sevilla stand out on the list , the last great club to join the platform.
In addition, Formula 1 teams, NBA, NHL, NFL, MLS franchises and esports clubs have also allied themselves with the fan token platform and are already carrying out different activations with Socios.
With this agreement, Socios.com will become a Global Licensee and Regional Sponsor of the UEFA Champions League, UEFA Europa League, UEFA Conference League and UEFA Super Cup . In addition, Socios will become a Regional Sponsor of the UEFA Champions League and UEFA Super Cup in the United States during the 2021-2024 cycle. This agreement comes as a result of an open contest carried out by UEFA between companies providing blockchain products and services.
As a result of the agreement with UEFA, Socios.com will use its rights to strengthen the usefulness of its Fan Tokens, granting its users Fan Tokens specific to UEFA's men's club competitions.
What is a fan token?
They are digital tools that seek to bring fans closer than ever to their favorite teams through blockchain technology. In 2021, Socios.com partner clubs launched more than 300 surveys through the app, giving their fans the chance to name club facilities, choose kit designs, new signing numbers and much more.
An agreement with the aim of giving fans a voice and a vote
"This pioneering agreement is the result of a shared desire between UEFA and Socios.com to invest in innovation and technology to improve the experience of sports fans", explains Alexandre Dreyfus, CEO of Socios.com "Thanks to this new alliance, Fan Tokens will enable hundreds of millions of fans around the world to be more than spectators and play an active role in the biggest club competitions in world football."
What is Partners?
The Socios.com app is available for iOS and Android and currently has more than 1.3 million users in 167 different countries. The platform grew by more than 500 percent in both the number of partners and users throughout 2021, and plans to continue increasing its figures in 2022, adding new alliances and expanding into new markets.